Epson Partners With National Geographic To Encourage Businesses To Turn Down The Heat In The Fight Against Climate Change
Epson has partnered with National Geographic to help protect the world’s permafrost – the frozen ground beneath the Earth’s polar regions – in its newly launched “Turn Down the Heat” campaign.
The campaign comes from scientists predicting that the world’s permafrost will fully thaw by 2100, drastically changing ecology, raising global sea levels and releasing over 950 billion tons of methane into the atmosphere. Together, Epson and National Geographic want to raise awareness of how companies can reduce their global warming impact.
“Turn Down the Heat” is written by the National Geographic Explorer, Dr. Katey Walter Anthony, moderator, who oversees the Arctic observatories in Alaska and Russia to monitor the long-term effects of climate change. Her groundbreaking research on permafrost protection is featured in a series of videos, infographics, and online content in partnership with Epson and National Geographic, and can be found at heatfree.epson.com.
Dr. Anthony commented, “The Arctic is literally melting before our eyes. We estimate that up to 10% of projected global warming this century could be caused by the thawing of permafrost, affecting the entire earth. Our choices are really important in work and in life. And when companies and people make smart decisions about which technology we use, it also has a positive impact on our environment. ”
Saving energy is vital in the fight against global warming, but numerous technologies consume significant amounts of it and play a role every second in business environments. Epson’s breakthrough printer series with heat-free technology is bucking this trend, using less energy, fewer parts and less environmental impact.
Yasunori Ogawa, Global President of Epson said, “Sustainability is at the heart of everything we do at Epson. We strive not only to reduce our own ecological footprint, but also to help our customers to do so. We hope that our technologies can make a difference in overcoming global environmental problems with our customers and business partners.
The campaign revealed five key steps companies can take in the fight to protect our permafrost, including:
- Reduce the heat: From equipment to printers, equipment in the office can give off a significant amount of heat. If they need to be replaced, companies should consider the heat-free alternatives available. Every device helps reduce global warming and help companies achieve their ESGs.
- Make use of the circular economy: whether office furniture, packaging or electronic devices – a lot of heat can be generated in the manufacture of objects – as well as in the disposal of them in landfills. Whenever possible, companies should consider how new purchases and old waste can come from and be fed back into the circular economy.
- Rethink water and renewables: When it comes to powering the work area, companies should think about how much energy can come from clean renewable sources like sun and wind, as fossil fuels play an important role in warming the earth’s atmosphere. The same applies to the heating and treatment of water. Therefore, companies should try to conserve water consumption whenever possible, including the implementation of water sensor technologies.
- Align sustainable values across the supply chain: Sustainability has become a major issue for all businesses, and those who take it seriously are transparent about what they are doing to save the planet. If sustainability is important to a company, they should also carefully examine the companies they buy from and work with. You have the ultimate power to drive sustainable values even further across the supply chain.
- Looking to the future: If we are against time to save our planet, companies will have to do more than go paperless and introduce recycle bins. You need a clear plan to become climate neutral that includes everything from using renewable energy to protecting water. Establishing robust ESGs and providing a clear roadmap for adhering to them are critical to the fight against climate change. And companies have to be transparent about them, since customers have never been so well in tune with “green washing” – or let them put them off!
Go to Epson’s Turn Down the Heat Hub here